Blog September 11, 2019

Where the Cloud is Headed Directionality of the Big 3 Cloud Providers

Whether your business is just entering into the realm of cloud computing, you’re contemplating a migration, or you’ve been operating in the cloud for years, knowledge is key. With a firm understanding of cloud computing and where it’s headed, you’ll be able to leverage this technology, make smart decisions regarding your IT solutions, and form a strategy with your software service provider on how to maximize the cloud for your needs.

Here, we’ll take a look at the big three cloud service providers and what they do, then we’ll dig into some of the latest trending topics and where these cloud players are headed for the rest of 2019 and beyond.

Trends and the Future of the Big 3 Cloud Providers

The world of cloud computing is never static, with updates, new developments, and headlines popping up daily. Among the three big players in cloud computing – Amazon Web Services, Google Cloud Platform, and Microsoft Azure – here are the latest happenings and where the future is headed.

Amazon Web Services

Amazon Web Services (AWS) combines Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) to create scalable cloud solutions for businesses worldwide. AWS is available for use by small businesses to global enterprises. AWS offers 165 services that combine as a robust application that eliminates delays caused by storage or network issues. The AWS model ensures that businesses can select individual services based on their needs and pay as they go, making it a scalable solution with agility and cost savings at the forefront of other attractive features.

Founded in 2006, AWS boasts a history as a prominent player in the cloud computing space. As AWS moves into the future, there are several key developments underway, and one example is:

  • Data Lakes & Analytics

Data lakes are centralized storage areas where businesses can store all of their data, without the need to first structure the data before storage. From the data lake, businesses can run a great variety of analytics in real-time, such as visualizations or dashboards, as well as using machine learning to bolster their digital strategies.

Why do data lakes matter to your business? A recent study showed that businesses that use data lakes are outperforming competitors who don’t use data lakes by 9% in organic revenue growth. Using data lakes allows businesses to stay on their toes and act quickly. This type of agility, thanks to machine learning, allows these businesses to rapidly identify business opportunities and adopt new strategies for business growth.

Google Cloud Platform

Since 2008, Google has offered their cloud platform – a suite of cloud computing services that run on Google’s internal infrastructure. Google Cloud Platform is available to customers on a pay-as-you-go basis, allowing businesses to customize the service components they need. As a public cloud, Google Cloud Platform allows businesses to enhance their reach to a wider customer base and penetrate global markets through the applications you build.

  • Internet of Things (IoT)

One of the hottest areas that Google Cloud Platform is leading is the Internet of Things. IoT technology is difficult to define as one set solution but is transforming the tech industry in exciting ways. IoT technology brings devices like refrigerators, cars, lights, heating systems, and other systems into the tech realm through serverless cloud services.

IoT connectivity brings these devices into the tech landscape and integrates their use and data to build better products and solutions for homes and businesses. Depending on the nature of your business, IoT technology may be an exciting area of exploration and a Google Cloud Platform solution to add to your existing suite of services.

Microsoft Azure

Launched in 2010, Microsoft Azure offers a collection of cloud computing services for businesses. This range of solutions includes managed MS and open technologies like Linux. With Microsoft Azure, businesses can enjoy a pay-per-use model that allows them to scale their capacity on demand.

Azure’s cloud computing services are designed for businesses to test, create, and manage new applications through Microsoft’s cloud-based data centers. Azure remains a popular choice for businesses who are migrating their data from an on-premises model to the cloud.

  • Azure AI

AI and machine learning are hot conversation topics in business. AI has moved from the tech world into many everyday business and personal computing functions and this type of technology is rapidly expanding. Machine learning gives computer systems the ability to mimic human intelligence and make predictions through data.

July 2019 saw Microsoft contribute $1 billion to OpenAI to support the development of AI technology. With this type of investment in the future of machine learning and the Azure AI Platform, businesses across every sector can increase the ways they use AI to scale their businesses, streamline operations, improve customer experience and boost customer retention, and expedite mundane tasks, and that’s just the tip of the AI iceberg.


Navigating Cloud Computing for Your Business

Regardless of the cloud computing provider your business works with (or is considering migrating to), the possibilities for leveraging data to your organization’s competitive advantage are endless.

Cloud computing trends demonstrate how technology is ever-improving the ways that businesses can improve agility, enhance security and disaster recovery planning, improve workflows, and compete on a worldwide stage, no matter the industry.

Even small startups that don’t have their sights set on global markets can harness their data to make more powerful and strategic decisions that will boost their bottom line and enhance their services.

Connectria is the managed service provider that your business needs in your corner. As experts in cloud computing solutions, our team will work with you to assess your needs and current position as well as your business objectives. We put our cloud-based solutions to work for you, giving you more resources to use for generating new ideas and strategies while we seamlessly manage your software needs. Even better, we specialize in hybrid-cloud solutions so you can get the most out of AWS, Azure AND Google Cloud.

Reach out to the Connectria team to begin a consultation and learn more about cloud-based computing solutions and how to put the latest trends in technology to work for your business.


  1. Where the Cloud is Headed | 2019 trends from the Big 3 cloud providers
  2. So what are the folks at AWS, Google, and Microsoft working on right now?
  3. Learn where the big 3 cloud providers are headed and what that means for your business

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