Blog November 27, 2018

The Sum of Its Parts | The Benefits of offering your clients a full stack solution

Clients need a company that can meet the ever-changing and expanding demands of modern online business. That means access to a breadth of service most companies simply don’t offer.  Not every small or mid-level business is equipped to handle the needs of every client in a continually changing technological landscape that can require massive infrastructure, support, and development to pull off. Many businesses are finding themselves without the resources to fully meet the needs of clients who want a wide-reaching set of solutions and products to handle the demands of modern business.

IT professionals are often finding themselves behind the 8-ball, feeling understaffed and underfunded in the face of clients with needs that are growing more complex as the technological lines between business and client continue to blur with the expansion of digital experience platforms, social media and more wide-reaching integration of technology at all points in the business/client relationship.  This can be a devastating setback for those who can’t adapt or an incredible opportunity.

Being able to provide a full stack solution to a client is the kind of service that is going to ensure a higher level of customer satisfaction while also making you stand out from a crowd of piecemeal offerings.  While many companies are able to offer adept service in the specific niche in which they specialize, being able to go that extra mile and offer a customer-centric full stack solution is key to competing with much larger enterprises.

Customers want full stack service that can manage everything they need from front end to back end. This includes database administration, security services, web design, infrastructure setup, hardware, framework and more.

The Full Stack Advantage

Since most clients would prefer a single vendor that offers everything they need, it’s worth understanding what that means and what you’re offering your client when you say you can provide those kinds of resources. Offering full stack solutions and resources means;

  • Having a wide and extensive knowledge of relevant technologies like front end, back end, server infrastructure, user interface amongst others
  • The ability to meld front end and back end solutions into a streamlined, single service for your client
  • A full-service approach to total development and implementation from conception to execution across any and all platforms from mobile apps to websites and beyond.
  • Product and service integration – a full stack solution ought to be offering clients not just a list of services or products but a fully ratified approach to meeting all their needs that works together with symmetry and ease. The goal is to simplify, streamline and support client needs
  • Service that extends beyond the simple product you provide to encompass the full range of needs a client has.
  • This approach can literally be applied to any business model out there from entertainment streaming to publishing to retail sales. This is the approach to business customers demand and expect.

In essence, when you offer full stack service you’re saying you can do anything and everything your customer wants. This may not be practical on its face, but the right partnerships can ensure this is not only possible but practical. The benefit to this level of service should be clear – you’re making yourself and your business an indispensable part of your client’s business. A company that expects to grow and thrive needs more than simple out-of-the-box solutions that cover only the bare bones basics. While that approach and methodology can sustain in the short term, the fact is as business and technology become more and more integrated, the needs of business are going to exceed those simple solutions.

Competing with bigger companies through strategic partnerships

There’s a reason the big IT consultancies like Accenture or enterprises like Microsoft are known for being the best of the best. They can offer everything a customer wants in a one-stop shop. That makes it easy and reliable for any client – they don’t need to continually shop around, manage multiple accounts, coordinate work and manage multiple tasks at once to try to get the job done.

So how does a company that isn’t on that level hope to compete? By offering a full stack solution. And how do you do that? Through partnerships with other MSPs, VARs, and IT service providers.

The key to offering full stack solutions is to know who else is playing in the field and how they can complement your services and products to the benefit of mutual clients. Knowing who to partner with on what jobs is key to being able to go toe-to-toe with those massive powerhouses in the tech field that seem insurmountable at first glance. A strategic partnership with Connectria’s award-winning cloud computing and custom hosting would benefit all parties involved from clients to the partners themselves by increasing the level of service provided.

The benefits of a full-stack provider to your clients

For a client, the benefits are clear. It is the full range of experience that they seek, not isolated and single solutions devoid of context between one another. By offering the ability to meet these needs of your clients through partnerships with other organizations like Connectria, you expand your resources and reliability. Your ability to support multiple streams and modalities increase and, most importantly, offering full stack solutions ensures your business’ continued viability and importance in the changing and volatile landscape of technology.

Technology is ubiquitous today, one only has to spend a few moments in a public place to see how inextricably wrapped in up in their devices people are. These same people are your customers and the customers of your customers. They demand total technological integration at every point in the customer/business relationship. Keeping up with that need and offering solutions and services that extend beyond what was once considered the “norm” cuts to the heart of what full stack means and should make it clear just how this benefits all businesses involved. A service that is always being used and always in demands will always be succeeding.

Meeting the needs of the client is, at the end of the day, the name of the game. Those who don’t adapt to changing needs will find themselves left behind by those who do or run over by the industry giants who have the resources and capabilities to continually expand, adapt and set the bar for service expectations.

Partnerships as a way to expand your IT or MSP business

By forming strategic partnerships and adapting to meet client needs, your business positions itself as versatile, efficient and competent. Rather than viewing this is a daunting proposition asking your business to wade into unknown waters, consider it an opportunity to bring new resources into the fold and branch out to a more diverse client base.  The result is clients who are more satisfied and who feel they’re getting more value for their money while simultaneously ensuring that their needs are being met by your organization. To learn more about how a partnership with Connectria can benefit your business and, by extension, your current and future customers contact us here.  Our expertise in IBM, Microsoft, Oracle, and AWS (among other technologies) means that the solutions you offer your customers no longer have to feel incomplete.

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