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Blog June 21, 2016

Improve Customer Satisfaction by Migrating to the Cloud

One of the best ways the cloud can work for businesses is around customer service. Businesses are now relying on the cloud for hosted applications such as Customer Relationship Management (CRM) systems, Order Management Systems (OMS), or Enterprise Resource Planning (ERP) systems. These services create a high-value customer experience.

Shifting Customer Engagement

Consumers no longer want to call customer service and be put on hold. They are looking for quick and efficient ways to contact businesses using social media and mobile devices. One of the biggest challenges that companies face is finding out how to serve consumers in an environment where customer engagement is rapidly shifting. This digital era calls for a technological solution. The cloud can provide a business’ customers with convenience and speed. It’s no longer just about what they want, but what they expect. Cloud computing allows a business to minimize the response time to a customer inquiry. Businesses can use the cloud to quickly and effectively engage with customers across these channels, including email, online chat, social media, mobile, SMS and outbound.

Customer Support

Furthermore, with cloud technology, a business can easily create an online customer support site with a large searchable database. Not only does the cloud allow a business to quickly respond to a customer’s needs through the Internet, but it also minimizes the actual phone calls they receive to their call center. This results in savings to the business in terms of time and resources, and an enhanced customer experience, making it a win all around.

Connectria provides a wide variety of managed cloud solutions for your applications that drive customer satisfaction.  For instance, these include clouds hosted in Connectria data centers using VMware and Citrix or public clouds managed by Connectria, such as Amazon Web Services or Microsoft Office 365.

If you’re looking for cloud solutions and don’t have the resources or desire to manage them, contact Connectria and learn more.

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